Samsung Electronics said on the 8th that it filmed and broadcast live the opening ceremony of the 2026 Milan Cortina Winter Olympics on the 6th (local time) with the Galaxy S25 Ultra.
The 2026 Milan Cortina Winter Olympics opened at the iconic San Siro stadium in Milan, Italy, with about 75,000 spectators and about 3,500 athletes in attendance. Samsung Electronics, a Worldwide Partner of the International Olympic Committee (IOC), supported the live broadcast of the 2026 Milan Cortina Winter Olympics opening ceremony in collaboration with Olympic Broadcasting Services (OBS).
Samsung Electronics installed a total of 26 Galaxy S25 Ultra devices in the stands, at the entrance tunnels for athletes from each country, and around key broadcast equipment. Through this, it broadcast meaningful moments, from athletes' entrance scenes to the excitement at the opening ceremony.
Meanwhile, it was also possible to see athletes capturing once-in-a-lifetime moments with the Galaxy Z Flip7 Olympic Edition provided to all participants.