Samsung Electronics said on the 8th that its ultra-slim glasses-free 3D display "Samsung Spatial Signage" won six awards in total at "ISE 2026," Europe's largest display exhibition held in Barcelona, Spain, from the 3rd to the 6th (local time), including "Best of Show at ISE."
Samsung Spatial Signage applies Samsung Electronics' proprietary "3D Plate" technology to deliver a sense of depth that feels like there is another space inside the screen, all in a slim form factor without separate glasses or a bulky hologram box. The company said this enables vivid 360-degree rotating videos of displayed products such as shoes and clothing or of models. In particular, it provides a deep 3D effect while maintaining the clarity of 2D content, maximizing immersion across various commercial environments including retail, exhibitions, and entertainment.
"Best of Show" is an award jointly judged by leading global AV (audio visual) media on products and solutions from ISE exhibitors and given across categories including digital signage, installation, AV technology, and technology and learning. Samsung Spatial Signage was selected as Best of Show in three categories: digital signage, installation, and AV technology.
Samsung Spatial Signage also received awards separately judged by major AV media in North America and the United Kingdom. North American AV outlet "Commercial Integrator & CE Pro" presented the product with "Top New Technology Awards" in the display category. U.K. AV outlet "Inavate Magazine" presented the product with "Inavation Awards - Digital Signage Technology" in the technology category.
In addition, Samsung Spatial Signage received "Innovation in Display Technology," selected by a global digital signage awards program.
Separately, Samsung Electronics won "Best of Show" for "AI Studio," an AI-based content creation app offered by Samsung's signage content management solution "VXT (Visual eXperience Transformation)," and "Top New Technology Awards" for "LED Signage Manager 2," Samsung's LED screen installation support solution.
According to market research firm Omdia, the global signage market is expected to grow to $12.7 billion (about 19 trillion won) by 2029. Samsung Electronics ranked No. 1 in the third quarter of 2025 with a 36.2% share by units.