Choi Soo-yeon, NAVER CEO, said on the 6th at the 2025 fourth-quarter earnings conference call that the scope of AI Briefing had been expanded to cover up to 20% of integrated search queries, resulting in a clear improvement in user engagement metrics.
Choi said, "Compared with April, when AI Briefing was first introduced, long-tail search terms of 15 characters or more have doubled, and based on the operational experience we have accumulated, we will double the current scope by the end of the year."
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