Naver plans to unveil its "shopping AI agent" to users as early as late February.
Choi Soo-yeon, Naver's CEO, outlined the roadmap for the shopping agent and vertical AI services during a fourth-quarter 2025 earnings conference call on the 6th, and announced the plan.
Choi said, "The service is now at a closed beta level of readiness," adding, "After internal testing next week, we will roll it out to customers from late February," and, "We will sequentially launch vertical agents within the year across a range of areas, including restaurants, Places, travel, and finance."
An "AI tab" to advance search will also be introduced in the first half. Choi said, "We plan to unveil an AI tab in the first half that significantly enhances the Generative AI experience," adding, "The core of Naver's AI strategy is to organically consolidation the entire stack—from model building to service application—across data, search, shopping, and Places. This combination will positively affect ad growth and commerce purchases."