Marking the 10th anniversary of the WindFree air conditioner, Samsung Electronics on the 5th unveiled its 2026 WindFree air conditioner lineup with enhanced artificial intelligence (AI) features. After first bringing the WindFree air conditioner to market in 2016, Samsung Electronics plans to target the air conditioner market with advanced AI technology that learns user environments and life patterns to optimize cooling airflow, along with a fully revamped design.
Samsung Electronics held a media briefing for the 2026 AI WindFree air conditioner launch on the 5th at its research and development (R&D) center in Seocho-gu, Seoul, and said it will release two lineups: the stand-type "Bespoke AI WindFree Combo Gallery Pro" and the wall-mount "Bespoke AI WindFree Combo Pro Wall-Mount."
Shin Mun-seon, executive director of the Air Solution Development Team in the DA Division at Samsung Electronics, said, "With the 'AI Motion Wind' feature that delivers airflow innovation, we upgraded the user-centered cooling experience," and added, "We will further solidify our leadership in the global air conditioner market based on differentiated technology and experience."
Samsung Electronics said the new products strengthen AI functions. The "AI Motion Wind," which lets users choose from six airflow options tailored to their life patterns and environments, is built in. Users can select airflow implemented through the "Motion Radar" sensor, which detects user location, activity level, and absence, such as "AI Direct," which delivers cool air directly to the space where the user is; "AI Indirect," which sends air in a direction without users; and "Circulation," which rotates left and right to evenly circulate and cool larger spaces.
Samsung Electronics said it also advanced dehumidification. It integrated "Comfort Dehumidification" into the "AI Comfort" mode, which learns indoor and outdoor temperatures, air quality, and user patterns to automatically provide an optimized environment, so users can manage not only temperature but also humidity. When a user turns on the air conditioner and sets it to "AI Comfort," the unit not only adjusts the cooling mode by itself according to conditions but also manages room humidity with "Comfort Dehumidification" if dehumidification is needed.
The new products also include the AI voice assistant "Bixby," which understands user intent. Users can ask how to use the product or control the device easily with natural utterances such as "The air conditioner wind is too strong," "If humidity is over 60%, turn on the air conditioner and set dehumidification mode."
They also feature "Wearable Good Sleep" to help users sleep comfortably. Linked with a Galaxy Watch, the air conditioner periodically monitors the user's sleep status and runs customized, stage-optimized cooling to help maintain deep sleep.
Samsung Electronics also overhauled the air conditioner design. The entire front uses a metal WindFree hole pattern for a premium texture and to help retain cold air longer. The side features a pattern with a fabric-like texture. The new lineup comes in four colors: Essential White, Essential Plum, Satin Greige, and Misty Gray. The "Bespoke AI WindFree Combo Pro Wall-Mount," offered in a single white color, reflects the vertical and horizontal grid structure that composes living spaces.
The "Bespoke AI WindFree Combo Gallery Pro" is priced, including installation, at 4.02 million to 7.3 million won depending on specifications. The "Bespoke AI WindFree Combo Pro Wall-Mount" is priced at 1.61 million won including installation.