SOOP said on the 5th that it signed a memorandum of understanding (MOU) with Seoul Land for content-based activation and joint marketing.
Chief Executive Choi Young-u of SOOP and Chief Executive Shin Sang-cheol of Seoul Land, along with executives and officials from both companies, attended the signing.
The agreement was prepared to build a cooperative system between a live streaming platform and a theme park, jointly plan and operate content that links online and offline, and create new content and business models that combine the strengths of both companies.
Under the agreement, the two companies will fully push ahead with joint content production and marketing. They will run regular content such as seasonal popup events and fan signings linked with streamers, and plan to present various on-site programs including music performances, fan meetings, and radio content using the Log Small Theater inside Seoul Land.
They also plan to plan and operate content targeting overseas users through collaboration with global streamers and jointly promote large-scale events such as a joint game festival using SOOP's esports infrastructure.
Taking this agreement as a starting point, the two companies will hold regular working-level consultations, gradually expand the scope of collaboration in joint marketing, content production, and event operations, and move to build a content ecosystem that enables consolidation of online and offline.
Meanwhile, SOOP and Seoul Land have continued their collaboration for about two years, starting with the 2024 "Odeok Festival." In 2024, they produced original "Odeok Festival" content and held on-site events, and in 2025, along with the same festival, they unveiled branded content using Seoul Land's Ghost Cave attraction, continuously expanding the scope of their collaboration.