Koh Young Technology will step up its push into the Japanese market for its brain-surgery medical robot Geniant Cranial by consecutively taking part in major neurosurgery conferences to be held in Osaka, Japan, from Feb. 5 to 7.
Koh Young said on the 4th that it will participate in the 49th Japan Epilepsy Surgery Congress and the 65th Japan Society of Stereotactic and Functional Neurosurgery. Through these conferences, the company plans to spotlight Geniant Cranial and, as it is the first time joining major conferences since obtaining approval in Japan, expand contact points with local medical professionals and strengthen sales activities.
A Koh Young official said, "In Japan, we plan to focus on spreading surgical robots in the local market with a sales strategy that combines distributors and direct sales," adding, "We are already coordinating shipment schedules with major hospitals and distributors in Japan."
Meanwhile, the Japan Epilepsy Surgery Congress is the most prestigious academic conference in Japan that shares the latest surgical techniques centered on epilepsy surgery. The subsequent Japan Society of Stereotactic and Functional Neurosurgery deals with precision brain surgery and functional neurosurgery and is characterized by discussions on advanced medical devices such as robot-assisted surgery and navigation systems.