LG Electronics said on the 3rd that it will participate in ISE 2026 and unveil a large number of business-to-business (B2B) products combined with artificial intelligence (AI) technology. ISE 2026 is Europe's largest display exhibition, held in Barcelona, Spain, for four days starting on the 3rd (local time). It will showcase case studies of integrating commercial displays through collaborations with various domestic brands.
At this event, LG Electronics will run a 1,184-square-meter booth under the theme "solutions beyond display." It will present customized display products and solutions that can be applied to various commercial environments, including hotels, control rooms, meeting rooms, learning spaces, and drive-thrus.
In the control room, LG Electronics will exhibit its integrated security system LG Shield, and in a space designed like a hotel, it will showcase total solutions for both operators and customers. In the learning space, LG's electronic whiteboard with AI features has been installed, and in the drive-thru zone, it will introduce display solutions that operate without issues even under strong impact, tailored to the external environment.
At this exhibition, LG Electronics collaborated with The History of Whoo, a brand from LG H&H that incorporates palace skincare science; Paris Baguette, which operates about 3,400 stores in Korea and 700 stores across 15 countries; Palm Pals, a brand of Aurora World, a character and content corporations operating in North America, Europe, and Asia; Boksundoga, a traditional liquor brand; the Buldak brand from Samyang Foods; and the Korea Tourism Organization (KTO). By partnering with K-brands, the exhibition space was realized like actual stores.
Through this, visitors can see the usability of products such as LG StanbyME, Smart Monitor Swing, kiosks, transparent organic light-emitting diode (OLED) displays, and e-paper. They can also experience various solutions including LG Business Cloud's software solutions LG ConnectedCare, SuperSign, and Soundcast. LG Electronics will unveil new products such as the upcoming ultra-high-definition micro LED signage LG Magnit and e-paper, which is as thin as paper and uses little power.
At the entrance to the booth, an extra-large media facade was installed using a three-sided LED tower measuring 4.2 meters wide by 5.6 meters high and a total of 52.5 meters of transparent mesh LED. The three-sided LED tower will screen media art that modernly reinterprets the sentiment of Arirang and captures Seoul's nightscape.
Park Hyeong-se, head of LG Electronics' MS Business Unit (president), said, "In addition to product competitiveness, we will continue to strengthen our software solution capabilities that provide differentiated customer value and solidify our leading position in the commercial display market."