Devsisters said on the 3rd it will expand cooperation with the Korea Heritage Service to utilize and promote national heritage and to ensure the successful hosting of the 48th session of the UNESCO World Heritage Committee.
Devsisters and the Korea Heritage Service signed a business agreement at Deoksugung Dondeokjeon on the 2nd and agreed to expand the scope of cooperation—which had focused on natural heritage—to national heritage overall. The agreement was arranged to promote the value of Korea's national heritage at home and abroad on the occasion of the 48th session of the UNESCO World Heritage Committee, which will be held for the first time in Korea in Busan in July.
Through this agreement, the two sides will promote the use and promotion of national heritage using the Cookie Run IP, develop content related to the World Heritage Committee and world heritage, and participate in and support related events. Full-scale promotional activities will begin in June, and the plan is to conduct both online and offline campaigns, including developing media art that images Korea's 17 UNESCO World Heritage sites, applying a "K-Heritage Run" theme in the Cookie Run game, and offering special promotions for domestic and international tourists visiting Busan.
The expansion of cooperation is based on the two institutions' previous collaborative achievements. Since 2023, Devsisters has worked with the Korea Heritage Service to promote natural heritage, creating new cases of public-private collaboration through content that combines the Cookie Run IP with national heritage. In particular, the special exhibition co-hosted last December at Deoksugung Dondeokjeon, "Cookie Run: In Search of the Vanished National Heritage," drew strong interest, surpassing a cumulative 100,000 visitors as of Jan. 30. Accordingly, the exhibition period has been extended by about a month from the original plan and will run through April 5.
Through the special exhibition, the Great Seal of the Korean Empire, restored for the first time in Korea with support from Devsisters, will be permanently donated to Deoksugung after the exhibition ends. The plan is to continue underscoring the history of the Korean Empire and the value of the vanished national heritage.
Centering on the Cookie Run IP, which has 300 million cumulative users worldwide, Devsisters continues efforts to spread Korea's national heritage and cultural values. Following the Deoksugung Dondeokjeon special exhibition, the company recently opened an exhibition showcasing works created in collaboration with Korean traditional craft masters and artists, continuing attempts to fuse national heritage with contemporary content.
Chief Executive Cho Gil-hyeon of Devsisters said, "We are honored that Cookie Run is joining efforts to help successfully host the World Heritage Committee meeting being held for the first time in Korea," adding, "As a leading Korean IP, we will actively help promote the excellence of our country's national heritage to the world."