Notion, an artificial intelligence (AI)-based collaboration tool, said on Feb. 2 that it recently released survey results showing that AI plays a meaningful role in improving work productivity in Korea's workplace culture.
The survey was conducted jointly with the youth-focused research institute University Tomorrow 20s Research Lab and targeted 480 office workers and freelancers with experience using AI.
According to the results, 61.5%, or 6 out of 10 office workers in Korea, already use AI tools in their work processes. This is the highest rate compared with other purposes such as daily assistance (46.7%), learning and self-development (33.5%), and leisure and hobbies (33.1%). The main areas of use were research (25%), information summarization (15.4%), refining phrasing (13.5%), report and document writing (9.8%), and translation (9.8%).
More than 60% of respondents said that using AI tools reduced the time spent on simple, repetitive tasks and allowed greater focus on creative and strategic work, indicating they feel improved work efficiency.
By age group, the late 30s had the highest rate of work use at 71.7%. In particular, respondents ages 35 to 39 outpaced other age groups both in perceiving AI tools as suitable for daily work and in using them six or more days a week, highlighting the core working generation's familiarity with AI. Among respondents ages 25 to 29, AI use was higher across daily life beyond work, including daily assistance (53.3%), everyday conversation (38.3%), and psychology and counseling (28.3%).
Expectations for AI-based work methods also emerged. Some 89% of respondents said AI tools will bring positive changes to future ways of working. This shows that interest in improving work processes with AI is spreading across Korea's workplace culture.
On the other hand, constraints in using AI tools were also noted. The reasons cited as making broad adoption difficult included lack of reliability (41.6%), concerns over data security and personal information protection (30.1%), and lack of consistency in results (23.7%). A total of 97.5% of respondents said they verify or re-edit outputs generated by AI tools, indicating that while office workers in Korea view AI as an assistive means to support their work, they remain cautious about full automation.
Park Dae-seong, head of Notion Korea, said, "The future of work is already becoming a reality in Korea, and a shift is underway to a work environment where AI handles simple, repetitive tasks while people focus on strategy, creativity, and collaboration," adding, "We plan to continue supporting Korean office workers so they can proactively shape new ways of working."