SK Telecom said through its newsroom on the 1st that CEO Jung Jai-hun went into on-site management on the 29th–30th of last month and communicated with members of the regional headquarters.

Jung Jai-hun, CEO of SK Telecom, poses for a commemorative photo with members of the SKT PS&M Dunsan Main Branch in Daejeon./Courtesy of SK Telecom

Over two days, CEO Jung visited four regional headquarters in Gwangju, Daejeon, Daegu, and Busan, holding executive–Head of Team tea meetings, employee town halls, and safety and environment (SHE) inspections to hear directly from the field and thank employees for their hard work.

Through this on-site management, CEO Jung conveyed the message, "With the pride that the center of SKT is all of you, lead the way in restoring customer trust by faithfully adhering to the basics and principles such as quality, security, and safety."

Jung added, "The dedication of frontline employees who quietly do their part is the force that will help SKT take off again," and emphasized, "In 2026, let's all become one 'dream team' and create greater achievement and happiness together."

During the Daejeon visit, CEO Jung stopped by the PS&M Dunsan main store, a distribution channel, greeted store employees, and observed actual customer service on site.

At the site, Jung said, "Do not forget that you on the front lines are the most important link connecting customers and SKT, and approach your work with the mindset that small efforts on the ground become the competitiveness of the entire company."

This on-site management also set aside time for conversations between members and each regional headquarters, during which the CEO and employees freely exchanged views on current issues and improvement tasks. Safety and environmental inspections of major facilities such as telecom equipment, data centers, and transmission equipment rooms were conducted in parallel.

Jung stressed that minimizing potential risk factors in work processes and faithfully adhering to basics and principles such as quality, security, and safety are the foundation for restoring customer trust and becoming a company recognized in the market.

An SKT official said, "This regional on-site management was an occasion that showed CEO Jung's strong resolve to strengthen communication with the employees guarding the front lines and, as one dream team, continue efforts to restore customer trust and achieve sustainable growth."

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