Kakao said on the 30th it will newly recruit AI ambassadors "Kanana 429." The company expanded the ambassador program to three institutional sectors: AI experts, creators, and university students.
Kakao created the ambassador program last year. Kanana 429 is an ambassador program Kakao runs to efficiently promote its AI technologies and services and to gather a wide range of feedback. It wittily interprets Kakao's unified AI brand "Kanana" and the HTTP response status code "429: Too many request," meaning people with passion and ideas for AI.
This year's newly recruited Kanana 429 extends the activity period from three months to five and adds three institutional sectors—AI experts, creators, and university students—to support activities tailored to each. AI experts will experience Kakao's latest technologies such as AI services and models and write in-depth reviews, creators will produce and distribute content on how to use Kakao AI, and university students will focus on ambassador activities on and off campus and on listening to user feedback. The number of recruits is 100, and Kakao plans to provide the selected ambassadors with opportunities to use AI services worth 1 million won and additional benefits.
Applications are open until noon on Feb. 19, and submitting a URL on the application page after posting content related to Kakao's AI technologies completes the application. All applicants for this Kanana 429 will receive a one-month free pass for Kakao Emoticon Plus.
Kakao plans to individually notify the selected Kanana 429 on Mar. 4 via a message from Kakao's official KakaoTalk channel and to hold the first kickoff ceremony at the Kakao AI Campus on Mar. 13.
Previously selected 20 members of Kanana 429 carried out various activities through December. They engaged in ongoing communication via KakaoTalk Open Chat, held a monthly offline meetup and ongoing small-group gatherings, participated in early trials of Kakao's new AI services and exchanged opinions, and networked with Kakao crew. They also produced about 100 pieces of content, including reviews of Kakao AI services, models, and technologies. Wrapping up the activities, Kakao selected five outstanding ambassadors and presented awards.