JOBKOREA, marking its 30th anniversary, changed its name to "Worxphere" and unveiled a mid-to-long-term platform strategy aimed at the AI transformation (AX) era. It plans to move beyond a simple job-posting-centered service and redefine the platform's identity as a "being-offered hiring" model that proactively connects individuals and corporations around an AI career agent.
On the 29th, at the 30th anniversary conference "JOBKOREA THE REBOOT" held at the Grand Intercontinental Seoul Parnas in Samseong-dong, Seoul, JOBKOREA unveiled its new name and CI (corporate logo) and formalized "a platform shift centered on an AI career agent" as the core direction for the next 30 years.
Worxphere combines "work," "experience," and "sphere," and carries the meaning of connecting not just job matching but the entire experience of work and career into one ecosystem. JOBKOREA plans to move away from a platform centered on "job" and redesign all the contexts surrounding individuals and corporations with AI and data.
JOBKOREA presented "Context Link" as the key concept explaining this shift. It is a method of more precisely connecting people and work, information and opportunities by comprehensively understanding various contexts such as a person's history, capabilities, interests, and behavioral data. The strategy is to deliver a "being-offered hiring" experience in which meaningful opportunities are proactively proposed to individuals even without jobseekers searching postings themselves.
In the keynote session, CEO Yoon reviewed the role JOBKOREA has played in changes in the hiring market over the past 30 years, from the past focused on paper resumes and offline hiring to the transition to online and mobile hiring. Yoon said, "Hiring platforms have focused on how much information they can show, but now that AI is part of daily life, that alone is not enough," and added, "They must evolve into structures that help individuals and corporations make better choices."
JOBKOREA plans to sequentially introduce two next-generation AI-based career agents in the first half of 2026. The "Talent Agent" for corporate HR managers is a service that, when organizational conditions and desired talent profiles are entered in natural language, has AI comprehensively analyze past hiring data and internal and external talent information to propose suitable candidates. The core is a reasoning AI that understands hiring contexts, beyond simple resume searches.
The "Career Agent" for jobseekers analyzes behavioral data such as posting views, application history, and activity patterns to proactively recommend opportunities tailored to the individual. The goal is to deliver a hyper-personalized hiring experience that provides only the most meaningful information to each person, moving away from the traditional approach where everyone saw the same postings.
Kim Yo-seop, JOBKOREA chief technology officer (CTO), said, "The AI career agent is designed to understand a user's career context and suggest the next action," and explained, "AI will not replace judgment; it will focus on assisting human decisions."
At this event, JOBKOREA operated an "experience zone" where people could try the AI career agent and next-generation hiring services firsthand, and also revealed the future direction of UX/UI updates. JOBKOREA and Albamon are redesigning the main screens and navigation structures around AI recommendations and are sequentially simplifying application and onboarding flows.
Integrated hiring management services for corporate clients will also expand. JOBKOREA plans to unveil the enterprise integrated business center "Hiring Center" in the first half of 2026. It will enable everything from posting registration to applicant management and hiring performance analysis through a single window, and will also link JobPlanet's corporate reviews and organizational culture data to provide an HR experience that considers the post-hiring phase.
JOBKOREA is reorganizing services such as JOBKOREA (full-time jobs), Albamon (part-time jobs), JobPlanet (corporate information), Ninehire (ATS), and Click (foreign worker hiring) into a single group system. Through this, it aims to expand into a full-spectrum HR tech ecosystem that supports not only hiring but also overall careers and organizational growth.
CEO Yoon said, "Worxphere aims to create a virtuous cycle in which both corporations and individuals can make better choices based on vast data and AI technology," adding, "We will evolve into a platform that enhances value across the entire career, beyond hiring."