SDR headquarters building of Samsung Display Research in Yongin, Gyeonggi Province. /Courtesy of Samsung Display

Samsung Display said panel prices are expected to face downward pressure due to rising memory chip prices.

Vice President Heo Cheol of Samsung Display said on the 29th during Samsung Electronics' 2025 fourth-quarter earnings conference call, "This year is expected to be more challenging than any other due to uncertainty in smartphone demand stemming from rising memory chip prices and pressure to lower panel selling prices." He added, "We will pursue securing extreme cost competitiveness, such as through productivity improvement," and "We will strengthen product competitiveness with continuous differentiated technology development to maintain stable revenue."

Heo added, "By producing 8.6-generation organic light-emitting diode (OLED) panels, we plan to lead the expansion of OLEDs in the IT market and contribute to year-over-year revenue growth."

※ This article has been translated by AI. Share your feedback here.