Samsung Electronics said at a fourth-quarter 2025 earnings conference call on the 29th, "Demand in the TV market in the first quarter is expected to be at a similar level to the same period last year, showing stagnation. After the year-end peak season, we have entered a seasonal off-season, and demand is decreasing while internal and external uncertainties have expanded," adding, "However, demand for the premium TV lineup of ultra-large and QD-OLED models is expected to remain solid. We will use sports events such as the World Cup and the Winter Olympics this year to increase shipments."
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