"Intel Core Ultra Series 3 (code name: Panther Lake) is a complete processor for artificial intelligence (AI) PCs that offers excellent power efficiency, performance, and compatibility. We will work with Intel's global partners, including Samsung Electronics and LG Electronics, to expand the AI ecosystem."
Josh Newman, head of Intel's consumer PC institutional sector, said this at a press briefing for the "2026 Intel AI PC Showcase" held on the 28th at the Westin Seoul Parnas in Gangnam District, Seoul. On this day, Intel introduced the "Intel Core Ultra Series" and the latest lineup of AI PCs equipped with it. Korea was included among the first launch countries after Intel unveiled the Core Ultra processor at the world's largest IT trade show, CES 2026, earlier this month.
Intel plans to lead the increasingly sophisticated AI PC market based on Panther Lake. Intel said it will cement its No. 1 position by pushing the industry's first processor mass-produced on a 1-nanometer-class foundry process.
Newman said, "This processor offers up to 27 hours of battery life, 77% improved graphics performance, 60% faster central processing unit (CPU) performance, and twice the AI performance," and added, "Based on unrivaled technological prowess, we expect to work with Korean partners to elevate the AI PC ecosystem to a higher level."
He added that Intel's cutting-edge processes contributed to advancing product performance. He said, "Through a Gate-All-Around (GAA) structure process, we improved current control precision to enhance both performance and power efficiency, and the backside power delivery technology PowerVia optimizes power flow and signal transmission," adding, "As a result, performance per watt (W) improved by up to 15%, and chip density by up to 30%."
Intel said the new product showed superior performance compared to competitors. Newman said, "The top-tier Core Ultra X9 388H runs large language models (LLMs) up to 4.3 times faster compared with the AMD HX 370," and explained, "Gaming performance in other product lineups also surpasses AMD and Qualcomm."
In the PC processor market, Intel has long maintained a commanding No. 1 position, but competition with AMD has intensified recently. AMD is accelerating its push by strengthening cooperation with domestic PC makers. LG Electronics is reportedly planning to ship more than 40,000 units of products equipped with AMD processors in this year's new LG Gram series. The 2026 notebook lineup LG Electronics is rolling out in stages consists of four models: LG Gram Pro AI, LG Gram Pro 360 AI, LG Gram AI, and LG Gram Book AI.
At the event venue, more than 30 of the latest laptops from nine major manufacturers—including Samsung Electronics and LG Electronics, as well as Dell, HP, and Lenovo—equipped with Intel Core Ultra Series 2 and Series 3 were on display.
Lee Min-cheol, a vice president at Samsung Electronics, said in the partner session, "Galaxy Book 6 is the result of Samsung and Intel working to deliver more powerful performance and productivity to Galaxy Book users," adding, "By combining Intel's next-generation 18A process with Samsung's technological capabilities, we have realized a faster and more responsive Galaxy Book environment."