TikTok said on the 28th that it held the "TikTok Shop US Connect" event to support domestic brands' entry into and growth in the U.S. market.
On the 27th, TikTok held an event at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul, under the theme of "Global seller growth and agency matching day," sharing content utilization strategies and operational know-how for Korea-based corporations preparing to enter the U.S. TikTok Shop or seeking to expand their business.
The event consisted of education and strategy-sharing sessions and a one-on-one matching program with U.S.-based TikTok Shop agencies. Through this, TikTok helped domestic brands understand content operations and creator collaboration structures and apply them to their actual businesses.
On site, the structure and growth strategy of the U.S. TikTok Shop were introduced. TikTok outlined content planning and operation tailored to the U.S. market, the affiliate structure, and the 2026 operating direction reflecting key seasons, delivering practical know-how for brands to settle into the market efficiently.
The event was also designed to facilitate tangible collaboration agreements between brands and agencies. Participating agencies presented their strategies focusing on TikTok Shop operating capabilities and collaboration structures, creator networks, and content production cases. In booths set up afterward, brands and agencies met one-on-one to discuss content production direction, operating methods, and the scope of collaboration.
TikTok provided practical materials such as a structured content guide, an annual marketing roadmap, and campaign execution methods so that participating corporations could use TikTok Shop more quickly and efficiently. The company plans to continue supporting the growth process of onboarded corporations so that entry into TikTok Shop leads to long-term results.
Cho Mi-hyeon, head of agency partnerships at TikTok Korea, said, "This program is designed so that domestic corporations can understand TikTok Shop more practically and be connected with reliable partners from the early stages," adding, "We will continue to work with agencies to help brands expand content operations and creator collaborations in a stable manner."