Naver said on the 26th it is launching an open beta for Thingsbook, a new user-generated content (UGC) platform targeting the North American market.
Thingsbook is a text-based platform that focuses on the essential social media values of recording and taste. Users can create their own collections to document movies, books, music, travel destinations, and everyday experiences in depth, and they can communicate with other users based on shared interests through consolidation.
Starting in Oct. last year, Naver ran a closed beta for Thingsbook for three months, reviewing overall usability including North American users' behavior patterns and needs.
Kim Seung-eon, the Naver leader overseeing Thingsbook, said, "Naver has continued to take on overseas markets with a global strategy tailored to each region's culture and user characteristics," and added, "With Thingsbook, we aim to establish a platform that, through close communication with local users, builds a creation culture centered on recording and taste."