While Samsung Electronics maintained No. 1 in the global TV market, data showed that China's TCL is speeding up its chase by rapidly increasing shipments.
According to Counterpoint Research's global monthly TV survey on the 26th, global TV shipments in November last year fell 1% from a year earlier and 15% from a month earlier. As companies built up inventory ahead of the year-end peak season, shipments appear to have contracted.
Samsung Electronics kept the top spot with a 17% share of global TV shipments as of November. As shipments fell 3%, the share declined from 18% in the same period a year earlier.
TCL increased shipments by 20% in the same period, lifting its share from 13% to 16%. Offering high-resolution technologies such as mini light-emitting diode (LED) at low prices appears to have helped it build presence in emerging markets including Eastern Europe, the Middle East, and Africa.
Hisense's shipments fell 13% from a year earlier, but it kept third place with a 10% share. Hisense has a high domestic-sales ratio in China, making it more exposed to the slump in its home market.
LG Electronics increased shipments by 7% from a year earlier, raising its share from 8% to 9%. LG Electronics performed well, recording growth of 8% in North America and 29% in Central and South America.
Counterpoint Research said, "On a cumulative basis, Samsung Electronics still maintains a significant lead over TCL," and added, "Samsung Electronics is expected to keep its lead in the global TV market this year as well, but Chinese corporations are forecast to rapidly expand their presence."