Samsung Electronics said on the 25th that an analysis of last year's performance of its "New Galaxy AI Subscription Club" showed that more than 1 in 5 customers who bought unlocked phones at online and offline stores joined the club.
The New Galaxy AI Subscription Club is a newly introduced purchasing option that started with the preorder of the Galaxy S25 series in Jan. last year and was also applied to the launch of the Galaxy Z Fold7 and Z Flip7 in July.
Customers can choose a 12-month or 24-month term, and when returning the device after use, they can receive up to 50% residual value compensation, Samsung Care Plus smartphone damage+ coverage, and discounts on mobile accessories, lowering the barrier to purchasing the latest Galaxy.
After introducing the New Galaxy AI Subscription Club in the first half of last year and expanding awareness, the subscription rate for the Galaxy Z Fold7 and Z Flip7 released in the second half increased compared with the Galaxy S25 series, indicating rising demand for subscriptions.
Among unlocked models sold on Samsung.com, the models with the highest subscription sign-up rate were the Galaxy S25 Ultra and Galaxy Z Fold7.
The company said the result reflects customer needs for damage protection and higher residual value compensation upon return, which grow with higher-priced models.
By age group, people in their 10s to 30s accounted for 60% of sign-ups for the Galaxy S25 series, Galaxy Z Fold7, and Z Flip7, showing pronounced participation among younger customers.
In particular, among customers who chose the 12-month plan, those in their 10s to 30s signed up the most, which the company said shows success in targeting early adopters who quickly replace smartphones on a one-year cycle.
A Samsung Electronics official said, "The New Galaxy AI Subscription Club led flagship smartphone sales in the first and second halves of last year and has established itself as a major option customers consider when purchasing," adding, "This year, we will continue to develop the subscription program so customers can use the latest Galaxy products with confidence and to the fullest."