There was still the hassle that when stains or contamination appeared on the floor, a person had to check and wipe them directly.
Nathan Lawson McLean, senior design manager on Dyson's Home RDD software team, said this on the 22nd while explaining Dyson's home appliance innovation. Dyson Korea unveiled three new home appliances, including an AI robot vacuum, at The Hyundai Seoul in Yeouido that day.
Dyson introduced in Korea for the first time the following: ▲ Dyson Spot+Scrub Ai robot vacuum ▲ Dyson Clean+Wash Hygiene wet cleaner ▲ Dyson HushJet compact air purifier. The showcase tied together the evolution of technology across the home category spanning robots, wet cleaning, and air purification.
Engineers directly involved in product development took the stage at the event. Senior design manager Nathan Lawson McLean and development engineer Tom Bishop used a technology demo to explain the design's starting point and differentiators.
The Dyson Spot+Scrub Ai robot vacuum is a next-generation robot that performs vacuuming and wet cleaning simultaneously. The consumer price is 1.79 million won. McLean said, "With advanced AI, it identifies various types of stains and liquids and is designed to repeat cleaning up to 15 times if necessary."
The company also focused on improving the initial user experience for those who feel burdened by installation and app use. Customers who purchase through Dyson's official channels will receive a customized service in which a professional engineer visits to support installation.
In developing the wet cleaning product, data on Korean consumers' cleaning habits was incorporated. Citing results from a global wet cleaning study of 23,311 people across 28 countries, McLean said, "Koreans spend 36% of an average cleaning time of about one hour on wet cleaning, higher than the global average of 29%." The Dyson Clean+Wash Hygiene wet cleaner uses a filter-free structure so that wastewater and debris are discharged directly to the lower part of the device. The company said the design structurally reduces the problem of wastewater touching the floor again during wet cleaning.
In the air purifier institutional sector, the company declared a generational shift in technology. Engineer Tom Bishop said, "Dyson's air projection technology has evolved from the existing Air Multiplier to HushJet." HushJet technology applies a star-shaped nozzle structure inspired by the "hush kit," a noise-reduction device for aircraft jet engines, to lower operating noise. He said, "The HushJet compact air purifier operates at as low as 19 dB, quieter than a whisper."
Dyson's unveiling of new products draws attention amid a reshaped domestic home appliance market. Dyson once recorded a 60%–90% share in the cordless vacuum market, but as of 2025 its domestic share has fallen to the 10% range. In the meantime, Samsung Electronics and LG Electronics have secured the lead in the cordless vacuum market.
The robot vacuum market has also already settled into a fixed competitive landscape. China's Roborock holds the No. 1 position in the domestic robot vacuum market with a share of about 45%–50%, and even combined, Samsung Electronics and LG Electronics are estimated to be around 20%. As price competition centered on Chinese brands has intensified, Dyson, as a latecomer, has chosen a strategy that emphasizes premium technological innovation rather than targeting the mass market.
An industry official said, "With its entry into the robot vacuum market, Dyson is attempting to expand the identity of its premium technology brand, built in cordless vacuums in the past, across the entire home category."