Apple kept its spot as the world's most valuable brand for a third straight year. Samsung ranked eighth, down two places from a year earlier.
On the 20th (local time), according to the Global 500 corporations released by Brand Finance, a brand valuation consulting firm, Apple's brand value ranked No. 1 in the world at $607.6 billion in 2026. That was up 6% from $574.5 billion in 2025. Steady demand across the United States, Europe, and the Asia-Pacific shored up Apple's position.
The top four brands were unchanged for the third year in a row. Following Apple, Microsoft came in at $565.3 billion, Google at $433.1 billion, and Amazon at $369.8 billion. Last year, Microsoft's brand value was $461.1 billion, Google's $413.0 billion, and Amazon's $356.4 billion, up 23%, 5%, and 4%, respectively, from 2025. Microsoft's portfolio focused on corporate clients drove growth. Google's position was underpinned by search, advertising, and cloud services. Amazon's growth was led by the scale of e-commerce and the strength of its cloud business despite margin pressure in the retail institutional sector.
Nvidia jumped four places in one year to rank fifth in the world in 2026. Its brand value rose 110% from a year earlier to $184.3 billion, showing the profile of corporations leading global artificial intelligence (AI) infrastructure.
TikTok (Douyin), buoyed by global expansion, ranked seventh with a brand value of $153.5 billion, up 45% from 2025. That was one spot higher than in 2025. Walmart posted a brand value of $141.0 billion, up 3% from 2025, but its ranking fell two places over the same period to eighth.
Samsung's brand value rose 8% in 2026 from 2025 to $119.2 billion, but its ranking slipped two places to eighth. Over the same period, Facebook's brand value rose 17% to $107.1 billion, but its ranking fell one place to ninth. In 10th, as in the previous year, State Grid Corporation of China held its spot with a brand value of $99.1 billion.
Brand Finance Global 500 is the annual ranking of the world's most valuable brands by Brand Finance. Brand Finance said, "The value of the world's 500 corporations rose 10% from a year earlier to $10.4 trillion."