Roh Tae-Moon, president and CEO of Samsung Electronics and head of the DX division, put forward "practical usefulness," "openness," and "trust" as the top values in artificial intelligence (AI) design.
Roh, in an op-ed for The Wall Street Journal on the 20th (local time), cited "Amara's law" and said, "We must not lose sight of the essence that allows AI to scale into everyday, practical innovation." Amara's law explains the tendency for new technologies to be overestimated in the short term and underestimated in the long term.
Roh said, "The key question about AI is no longer awareness, but how helpful it is in real life," adding, "What matters is whether it can fully understand context and intent and earn trust." To that end, corporations should design AI with "reach," so more people can use it; "openness," so it can be used naturally without the need to learn; and "confidence," with built-in stable performance and security.
In particular, he said, "Openness is not limited to language, and for more people to use AI comfortably, it must be intuitive to use without separate learning." The point is that AI should operate consistently without performance degradation and have privacy and security as defaults.
Roh added, "The real task is not to raise AI literacy, but to design AI that people can use naturally without having to create a 'project,'" and "It can become universal only if it works equally well across language, culture, and usage contexts."
He also said, "The true value of AI will be revealed not in model comparisons or benchmarks, but in ordinary moments when more people understand and engage with the world and make daily life easier."
It was reported to be the first time that the CEO of Samsung Electronics contributed an op-ed to The Wall Street Journal.