Adobe said on the 21st that it unveiled new artificial intelligence (AI)-based video innovations for video creators.
Ahead of the Sundance Film Festival, where 85% of the films were made with Adobe products, the update focuses on reinventing post-production workflows and supporting smoother, more powerful storytelling.
At the core of the innovations is the integration of Adobe Premiere and Adobe Firefly. Premiere connects seamlessly with Firefly Boards to support brainstorming and concept exploration using the latest AI models from major industry companies, including Adobe, Google, OpenAI, and Runway. This allows production teams to move more quickly and efficiently from ideation to editing.
Premiere now features AI-powered masking that can perform rotoscoping and object tracking in seconds. The object selection and masking features help track complex subjects more intuitively, and newly designed shape masks enable precise control for various effects such as face blurring or lighting adjustments. In addition, with Adobe Stock integrated into Premiere, users can search and use more than 52 million video clips without leaving the app.
After Effects also strengthened its motion graphics and visual storytelling capabilities with a major update. Native 3D parametric mesh functionality and more than 1,300 free Substance 3D materials were added, enabling more realistic and stylized graphics. Variable font animation and enhanced vector workflows are newly supported, further boosting expressiveness in title and motion design work.
Adobe Firefly enhanced prompt-based editing and camera motion controls, and introduced the public beta of Firefly Video Editor, which lets users create content right in the browser by combining generative video, graphics, and audio. It also signed a multiyear partnership with Runway to deliver next-generation AI video models.
Dipa Subramaniam, Adobe vice president of product marketing for creative experts, said, "We are pleased to see countless filmmakers creating their own stories through Adobe's industry-leading tools," and added, "Adobe will continue to innovate and invest in AI video tools for the next generation of storytellers."
Meanwhile, according to the Sundance Institute's annual survey, 85% of the 2026 submissions were produced using Adobe Creative Cloud applications such as Premiere, After Effects, Photoshop, and the Substance 3D Collection. Major screenings edited with Premiere include "Chasing Summer," "Wicker," "AI Doc: How I Became an Apocaloptimist," "Union County," "Ji," "The Moment," and "The Brittney Griner Story."
The latest features in Premiere, After Effects, and Firefly Boards will roll out sequentially starting this week.