The most-used music streaming application by Koreans last year was "YouTube Music," with the average monthly users nearing 10 million.
On the 20th, WiseApp Retail analyzed monthly active users (MAU) for major music streaming apps among Korean smartphone users (Android + iOS) and found that YouTube Music ranked first with 9.8 million users.
It was followed by Melon (6.34 million), Spotify (3.85 million), GENIE MUSIC (2.57 million), Flo (1.73 million), SoundCloud (1.17 million), and Naver Vibe (810,000).
By revisit rate, Spotify ranked first. Among users who visited music streaming apps in November last year, the proportion who revisited in December was 82.3% for Spotify, up 14.6 percentage points (p) from before. Next were Melon and GENIE MUSIC at 81.4% each, Naver Vibe 80%, SoundCloud 75.2%, Flo 74.5%, and YouTube Music 74%.