Threads, the text-based social media (SNS) platform run by Facebook and Instagram parent Meta, has surpassed rival X (formerly Twitter) in daily mobile app users, according to an analysis.
According to data analysis platform Similarweb on the 19th, as of the 7th of this month, Threads' global daily active users (DAU) on iOS and Android combined reached 141.59 million, overtaking X's 125 million. It is a feat achieved about 2 years and 6 months after its launch in Jul. 2023 as a "challenger to X."
By web visits, X still far outpaces Threads in daily visitors, but Threads appears to have the upper hand among mobile users.
Threads is rapidly closing in on X through aggressive marketing and new features. As of last year, monthly users of X, led by Tesla CEO Musk Elon, exceeded 600 million, while Threads reached 400 million.
Threads is quickly adding users with seamless integration with the powerful SNS platforms Facebook and Instagram, a creator-centric strategy, an interest-based personalized feed and community, strengthened artificial intelligence (AI) features, the introduction of direct messages (DM), and new features such as disappearing posts. Recently, it has also been testing a "podcast preview" and gaming features.
In Korea, Threads is also growing rapidly, especially among people in their 20s and 30s. According to Wiseapp Retail, as of the end of last year, Threads' monthly active users (MAU) stood at 6.92 million, narrowing the gap with X's 7.57 million.