kt Millie's library said on the 19th that it is partnering with Shinhan Card to offer "Nara Sarang Card" benefits and push to expand its B2G (corporations-government transaction) business.
The partnership was pursued to support a digital reading environment so that service members can continue self-development through reading while serving. The Nara Sarang Card is issued to about 200,000 new enlistees annually, and because it continues to be used even after discharge, it is expected to help secure long-term customer touchpoints.
Under the partnership, Shinhan Nara Sarang Card users will have an immediately applied monthly subscription fee of 9,900 won, about a 17% discount from the 11,900 won Millie's library subscription price. Through this, service members can use various reading content, including a catalog of 220,000 e-books and audiobooks, without time or location constraints, which is expected to help spread a reading culture in the barracks and build an environment for self-development.
Millie's library plans to use this partnership to expand its digital reading infrastructure into various public areas, including the defense field as well as education and welfare. Based on the know-how accumulated from operating a reading platform for 10 years, it will provide digital reading solutions tailored to each institution and strengthen its presence in the B2G market.
Park Jeong-hyeon, head of the kt Millie's library subscription business division, said, "We pursued this partnership to support the creation of a healthy reading culture in the barracks and the formation of reading habits that continue after discharge, and to provide stable digital reading services based on trust with the institutional sector."