SK hynix said on the 19th that it is recruiting "2026 college ambassadors." Applications can be submitted through the ambassador recruitment site from today through Feb. 8. Any college student can apply. The number of recruits has been expanded from 12 last year to 20 this year.
Selected college ambassadors will work for about seven months from April to October. The company said, "From the perspective of college students, they will plan and produce a variety of content on SK hynix's corporate culture, jobs, and technology," adding, "They will serve as a bridge to convey SK hynix's corporate story to the public in a friendly way."
The "SK hynix college ambassador program," introduced last year, published about 250 pieces of content over about nine months that college ambassadors planned and produced themselves or took part in appearing in. On digital platforms such as the SK hynix newsroom, YouTube, and Instagram, it achieved a cumulative 18 million views.
An SK hynix official said, "The college ambassador program goes beyond simple promotional activities and serves as an important communication channel that expands contact with future generations," adding, "We hope to convey SK hynix's value even more broadly in 2026 through the creative perspectives and storytelling of college students."