Tmap Mobility said on the 15th that it discussed a strategic partnership to strengthen cooperation in future mobility at the SKT Tower in Euljiro, Seoul, with key executives from SK Group and Mercedes-Benz Group in attendance.
The discussion included Joerg Burzer, a member of the Board of Management of Mercedes-Benz Group AG and chief technology officer (CTO) who oversees development and procurement, and key executives from Mercedes-Benz Korea, while from SK Group, executives from affiliates including SK Square, Tmap Mobility, SK hynix, and SK On attended.
The two sides discussed ways to expand cooperation across mobility by combining SK Group's core business capabilities in artificial intelligence (AI), mobility, batteries, semiconductors, and energy with Mercedes-Benz's vehicle and software technologies.
With software-defined vehicles (SDVs) emerging as a key task in the mobility market, Tmap Mobility and Mercedes-Benz agreed to strengthen cooperation based on AI technology and mobility asset. The two companies plan to jointly advance their SDV strategy that connects vehicles, maps, AI, and advanced driver-assistance systems (ADAS).
Mercedes-Benz will accelerate its AI-centered SDV strategy, and Tmap Mobility will seek to strengthen its differentiated competitiveness in AI mobility services based on more than 20 years of accumulated movement and traffic data and AI technology.
Since Tmap Mobility began providing real-time traffic information for Mercedes-Benz vehicles in 2021, it has expanded the scope of cooperation by installing the in-vehicle navigation service Tmap Auto (TMAP AUTO) in the third-generation MBUX infotainment system in 2024. Since Oct. last year, it has also expanded the application of software upgrades for previously sold vehicles.
After Tmap Auto was installed, the usage rate of the genuine navigation system among Mercedes-Benz Korea customers increased, and Tmap Mobility confirmed its competitiveness and user trust in the domestic market.
Tmap Mobility CEO Lee Jae-hwan said, "Through this discussion, we confirmed the potential for cooperation to build a future mobility ecosystem based on SK Group's capabilities in AI, mobility, semiconductors, and batteries," and added, "Tmap Mobility will promote global Mobility Innovation, including SDVs, together with Mercedes-Benz on the basis of data and AI."