KT said on the 15th that through the Genie TV AI agent, the TV is being used not just for watching content but as a core platform for everyday conversations with AI.
The set-top box with the Genie TV AI agent, introduced in July last year, has expanded to 2 million units and has evolved from simple voice commands to a free conversational format that handles everyday questions and dialogue. In particular, across all age groups, keywords such as "mom," "dad," and "love" repeatedly appeared, and analysis found that interactions with AI are expanding into emotional engagement.
By age group, relationship and daily-life keywords stood out among people in their 20s, child-rearing terms were prominent in the 30s and 40s, and those 50 and older showed a tendency toward more hobby and health-related keywords. Interest keywords also shifted by season and social issues, and media-related terms ranked high, confirming that the Genie TV AI agent functions as a media-specialized LLM that understands content context and continues the conversation.
Conversations with AI were concentrated at 8 a.m. and 7 p.m., with an average of three or more utterances per day. Usage frequency also increased among older adults and kids, with TV serving as a natural AI touchpoint. Older adults mainly discussed daily life and health, while kids tended to view AI as a counterpart for play and conversation.
KT currently offers the Genie TV AI agent on the "Genie TV set-top box 3–4" and the "Genie TV all-in-one soundbar," and plans to expand coverage to 5 million units by the end of this year. It also plans to adopt a "multimodal model" to enhance the integrated recognition of image and audio information.