KT M Mobile said on the 14th it surpassed 1.9 million subscribers, the first among domestic budget phone operators to do so. The company recorded growth of more than 200,000 subscribers in about a year from 1.7 million in Dec. 2024.
KT M Mobile's growth goes beyond simple cuts to phone bills, driven by a strategy to enhance benefits customers can feel in daily life. It has continuously expanded partnership plans that offer benefits across various aspects of everyday life and has designed customized plans for customers. In particular, it strengthened customer-only perks such as "M Shopping Discount," which offers both shopping discounts and phone bill discounts, prompting customer choice.
Also cited as key factors are services that improve convenience, such as contactless self-activation and AI automatic activation. Customers can easily activate online without visiting a store and handle various tasks through AI counseling.
To express gratitude, KT M Mobile is running the "Celebration for reaching 1.9 million customers, a big thank-you festival!" event and is giving customers various prizes and eSIM data roaming coupons.