TikTok said on the 14th that it held "TikTok Shop CEO Circle 2026" for major advertisers and brands on the 13th at Grand Intercontinental Seoul Parnas.
The company said the event was organized to share global growth strategies with domestic brands that grew significantly last year through TikTok Shop, TikTok's in-app shopping platform. Under the theme "new markets, new growth," TikTok shared the status of key markets where TikTok Shop operates, including Southeast Asia, Japan, and the United Kingdom, and its future expansion direction.
A TikTok official said, "Based on a clear market vision and an execution-centered expansion roadmap, we will work together to identify and expand cross-border business opportunities so that brands can grow stably in each region."
Park Han-beom, head of client solutions at TikTok Korea; Jan Wilk, general manager of TikTok Shop in the United Kingdom; Carlos Qiu, general manager of TikTok Shop in Japan; and Adam Xiao, head of Southeast Asia e-commerce cross-border at TikTok, presented TikTok Shop's performance and brand-specific utilization strategies.
Park said, "As Korea's cultural influence grows through K-pop and K-beauty, Korean corporations are drawing a lot of attention on the global stage," adding, "TikTok will continue to support cross-border business overall so that Korean corporations can maintain this momentum."
TikTok Shop has grown rapidly on the strength of a simple purchasing experience, recording more than $500 million in sales over four days during Black Friday and Cyber Monday last year. In Korea, to support Korean corporations' overseas expansion, it is operating "Korea–United States" and "Korea–Southeast Asia" cross-border solutions that allow products to be sold directly on TikTok Shop in the United States and five Southeast Asian countries without a local corporation. The timing of TikTok Shop's entry into Korea is still undecided.