Samsung Electronics said on the 13th that it will officially run "Galaxy Crew 2026" and produce content that shares experiences using Galaxy products across diverse lifestyles. They will introduce experiences using Galaxy products and AI features through various content such as videos and images, and are expected to draw major attention with social media content that resonates especially with people in their teens and 20s.
Samsung Electronics will provide the latest Galaxy mobile products and offer various participation opportunities such as product launch events, performances, and exhibitions to support content creation by "Galaxy Crew." It will also provide separate training to help "Galaxy Crew" effectively use Galaxy products and AI features.
During the pilot operation in 2025, "Galaxy Crew" produced about 4,000 pieces of content, recording a cumulative 90 million views and 110,000 comments, achieving significant results. In addition, the number of followers increased by more than 160,000 during the activity period, showing Samsung Electronics and "Galaxy Crew" growing together.
Jang So-yeon, vice president and head of Korea at Samsung Electronics, said, "The 'Galaxy Crew' activities are a place where Galaxy fans share their experiences in their own language," and added, "We will continue to collaborate with diverse creators to create content that resonates with people in their teens and 20s and expand the brand experience."