The number of products in the IT business is increasing year by year. With 8.6-generation organic light-emitting diodes (OLED) added this year, we expect sales to grow 20% to 30% from last year.
On the 7th (local time) at CES 2026, the world's largest IT and home appliance exhibition, Samsung Display President Lee Cheong said this while meeting with reporters. During CES 2026, Samsung Display set up a private booth at the Encore at Wynn Las Vegas to showcase its products to client companies.
He said he held positive discussions with client companies during CES. Lee said, Big Tech corporations in the United States related to AI visited, and we also discussed working well together, adding, In particular, it seems that clients in the automotive sector all visited the Samsung Display exhibition hall.
Lee said Chinese display corporations are growing rapidly, but there is still a gap in OLED. He said, China is working very hard, but the gap in OLED is very large, adding, However, for new displays, for example microdisplays and OLEDoS, they are investing heavily to take the lead.
At the same time, he voiced concern over rising memory chip prices. Lee said, Prices are going up and there are supply-demand challenges, so that is considered a risk, adding, Since we are a parts supplier, we cannot avoid being affected. Some companies have no choice but to raise prices, and sales will be affected.
As the AI industry grows rapidly and demand for memory chip prices such as server DRAM surges around data centers, memory chip prices are rising sharply. Amid this, manufacturing corporations of PCs and tablets facing supply-demand difficulties are widely expected to have no choice but to raise product prices.