Among the customer compensation programs SK Telecom implemented after the hacking incident, the item with the highest perceived effect was found to be the "50% discount on phone bills."
SK Telecom on Jan. 7 released, via its newsroom, the results of a compensation satisfaction survey conducted on 4,978 customers from Jan. 2 to Jan. 5. Among respondents, 3,419 people (68.7%) picked the 50% bill discount applied for the month of Aug. as the most satisfying compensation. The program applies to about 24 million customers using SK Telecom and budget phone services.
Next, satisfaction was high in the following order: △ an additional 50GB of data for five months (2,465 people, 49.5%) △ free SIM replacement for all customers (1,824 people, 36.6%) △ T Membership relay partner discounts (1,443 people, 29%) △ waiver of number portability penalty fees (805 people, 16.2%).
Regarding the level of the bill discount, 58.7% of responding customers said they were satisfied, with particularly high satisfaction among people in their teens to 30s. For the additional data compensation, the response from teen customers stood out, with 73% of teen respondents saying "the additional data was useful."
Among the T Membership relay discounts, the most frequently used benefit was a free Starbucks Americano coupon. It was followed by 50% discounts on Paris Baguette and Tous les Jours products, and discounts on Domino's Pizza takeout and delivery.