Samsung and LG component affiliates will gather in force at CES 2026, the world's largest IT exhibition, opening on the 6th (local time) in Las Vegas. Samsung Display and Samsung Electro-Mechanics, along with LG Display and LG Innotek, plan to unveil a host of next-generation automotive solutions such as in-vehicle displays and camera modules tailored for the age of artificial intelligence (AI) and Autonomous Driving. Samsung Display and Samsung Electro-Mechanics will focus on securing customers through private booths, while LG Display and LG Innotek plan to showcase new products in the main CES exhibition hall.
According to the industry on the 5th, Samsung and LG component affiliates have finished preparations to present in-vehicle solutions ahead of the opening of CES 2026. Samsung Display and Samsung Electro-Mechanics, along with LG Display and LG Innotek, aim to win over drivers and clients with solutions optimized for the AI and Autonomous Driving era. As vehicles become more advanced with the sophistication of advanced driver-assistance systems (ADAS), electrification, and the introduction of Autonomous Driving, demand for high value-added components is rising.
◇ Flexible OLEDs in the spotlight for enhancing in-vehicle design completeness
Samsung Display, the world's No. 1 in automotive organic light-emitting diode (OLED) shipments, has set up an exhibition space for clients at the Encore Las Vegas and prepared a "mobility lounge" showcasing its automotive solutions to exhibit in-vehicle OLEDs. A Samsung Display official said, "Demand for displays inside vehicles is diversifying," and added, "Demand is increasing for large OLEDs, and there is also growing demand for flexible OLEDs that can enhance the completeness of interior design."
Samsung Display focused on presenting future technologies to cement its position in the next-generation automotive market. It will unveil "Flexible L," which bends flexibly from the driver's seat to the passenger seat for installation; a 13.8-inch PID OLED that allows the passenger to watch high-definition content; and OLED products with improved visibility so the driver can intuitively recognize road conditions and vehicle status.
Samsung Electro-Mechanics is also said to be unveiling automotive multilayer ceramic capacitors (MLCCs) and camera modules at a private booth. As vehicles become more advanced, the number of MLCCs that control current inside the car and camera modules that detect the surrounding environment and serve as the driver's "eyes" is increasing per vehicle.
◇ LG Display-LG Innotek to unveil "in-vehicle UDC-IR OLED"
LG Display and LG Innotek will showcase a wide range of new products at the Las Vegas Convention Center (LVCC), the main venue of CES. LG Display plans to unveil to clients, in a "dedicated booth," its new product that won a CES 2026 Innovation Award for the world's first in-vehicle display technology.
LG Display won the Innovation Award for the "in-vehicle Dual-View OLED," which allows the driver and passenger to watch different content on a single display, and the "in-vehicle UDC-IR OLED," which hides the camera within the display to realize a full screen. The UDC-IR OLED was jointly developed by LG Display and LG Innotek.
An LG Display official said, "Winning a CES Innovation Award not only proves our technological prowess but also means we can commercialize it immediately," and added, "We plan to target clients based on stable technological capabilities."
LG Innotek will present in-vehicle solutions equipped with AI features in preparation for the era of Autonomous Driving. It will unveil a camera module loaded with its self-developed "AI image quality restoration software" to solve image degradation issues. LG Innotek will exhibit an "Autonomous Driving sensing solution" that integrates lidar and radar functions into the camera module, accelerating the growth of its in-vehicle sensing solutions business. The company has previously set a goal of achieving 2 trillion won in revenue by 2030 in the in-vehicle sensing solutions business.