LG Display will showcase large organic light-emitting diode (OLED) panels and in-vehicle display technologies at CES 2026. CES 2026 is the world's largest IT and home appliance exhibition, held in Las Vegas from the 6th to the 9th (local time).
LG Display said on the 5th that it will set up an in-vehicle display booth in the West Hall of the Las Vegas Convention Center (LVCC), the mobility pavilion at CES 2026. It also set up a large OLED exhibition booth at the Conrad Las Vegas hotel near the main venue.
LG Display organized this CES booth under the theme "AI-optimized displays, OLED for all." The company said, "While showcasing display technologies optimized for AI use environments, we also configured the pavilion so that more consumers can enjoy a differentiated visual experience through the popularization of OLED."
◇ New OLED panel unveiled with 4,500-nit brightness
LG Display will introduce a "full lineup of large OLED panels" at the Conrad hotel pavilion. In particular, it put front and center a new product that applies "Primary RGB Tandem 2.0" technology. It is a product evolved one step further from the existing "Primary RGB Tandem" technology, which stacks the three primary colors of light—red, green and blue—as independent layers to use as a light source. Compared with prior products, the pixel structure has become more sophisticated, and algorithm advances have improved light efficiency.
The new LG Display OLED TV panel achieves a peak brightness of 4,500 nits. It also applies technology that absorbs and diffuses light rather than reflecting it, achieving the lowest reflectance (0.3%) among existing displays.
It will also exhibit a 27-inch gaming display that, for the first time in an OLED panel, achieves a 720 Hz high refresh rate. Along with this, it will unveil a gaming OLED panel with 5K2K resolution (5,120×2,160 pixels). Starting this year, LG Display plans to apply "Primary RGB Tandem 2.0" technology not only to TVs but also to gaming OLED panels, and to launch products that achieve a peak brightness of 1,500 nits.
◇ New in-vehicle P2P with OLED unveiled… "stepping up outreach to clients"
At its pavilion in the LVCC West Hall, LG Display will exhibit various products, including "in-vehicle P2P (pillar to pillar)" and "slidable OLED," in line with the trend toward larger in-vehicle displays. Through this, it plans to target global automakers and electronic components clients. In-vehicle P2P refers to a display that extends in a long strip from the left pillar in front of the driver's seat to the right pillar.
Through this CES 2026, LG Display will unveil, for the first time, a P2P product applying an OLED panel. This new product features a 51-inch screen implemented as a single panel, providing personalized in-car infotainment functions for each occupant across a screen that extends from the driver's seat to the passenger seat. For in-vehicle P2P, the company is mass-producing products that apply a variety of technologies, including ▲OLED ▲low-temperature polycrystalline silicon liquid crystal display (LTPS LCD) ▲oxide thin-film transistor (TFT) LCD.
It will also unveil a concept that applies a slidable OLED for vehicles to the front-row dashboard. By applying plastic (P)-OLED, which is thin, flexible and delivers ultra-high definition, part of the screen can be rolled to a curvature of 30R (a circle with a 3 cm radius) and tucked inside the dashboard. While driving, functions such as navigation can be used on a small screen, and in Autonomous Driving mode or when stopped, it can be expanded into a 33-inch large screen.
It will also showcase various new technologies aimed at next-generation mobility, such as micro LED-based transparent displays and stretchable displays. LG Display said, "Through this CES 2026, we plan to propose a variety of solutions to global customers and expand business consensus," adding, "We will highlight differentiated product and technology competitiveness and further strengthen competitiveness across all business areas."