Roborock said on the 5th that it signed a strategic partnership with Real Madrid's men's first team and women's first team, the world-renowned professional soccer club.
The signing ceremony was held in Madrid, Spain, with Roborock CEO Kwon Kang and Real Madrid director of institutional relations Emilio Butragueño in attendance.
Under the theme The Greatest Meeting The Greatest, the agreement makes Roborock an official global partner of Real Madrid.
As the first step of the partnership, the two companies will unveil a joint brand experience space at CES 2026, the world's largest home appliance and IT exhibition, to be held in Las Vegas from the 6th to the 9th.
At its booth set up at the Venetian Expo in Las Vegas, Roborock will deliver brand messages based on the shared core values of innovation, precision, and completeness.
The collaboration is set to continue long term, on and off the field. Roborock plans to introduce its smart cleaning innovation technology to hundreds of millions of fans worldwide through home matches held at Santiago Bernabéu, Real Madrid's home stadium.
Through storytelling and campaigns involving players, the company plans to deliver the message "Real Smart Cleaning" in a way that links sports and everyday life.
In addition, Roborock plans to work with the Real Madrid Foundation to help create cleaner and safer living environments for children and families.
Meanwhile, at CES 2026, Roborock will unveil major new products including the 2026 flagship robot vacuum S10 MaxV Ultra (global name: Saros 20 Sonic), S10 MaxV Slim (global name: Saros 20), the robot vacuum Qrevo Curv 2 Flow, and the wet-dry vacuum F25 ACE Pro.
Starting with CES Unveiled on the 4th, Roborock will take part in key media events such as Pepcom and ShowStoppers on the 5th and 6th to reveal the new products.
Experts from Roborock will be stationed at the official booth and each event to provide in-depth guidance on Roborock's technologies and products.