Kolon Benit said it will establish a dedicated unit, the AX Center, in 2026 to drive internal work innovation and external business using artificial intelligence (AI), and will use that as a starting point to gradually expand AI transformation projects for both the group and external customers.
The AX Center is a dedicated unit that integrates AI-related functions and teams previously dispersed across the company. It is organized to do more than research and develop AI technology, carrying out in a single organization the application of AI to real work and the linkage to external business. The aim is to build an execution-centered organizational system that runs from planning to application.
The AX Center will consist of four functional teams: Commerce, Platform, R&D, and Future Technology. Each team is designed to collaborate within a single system while maintaining expertise aligned with its role. Through this, it will both meet internal AI transformation demand within the group and, at the same time, discover and scale businesses for external customers.
The R&D team will review new AI technologies and use cases and reflect them in platforms and solutions, while the Future Technology team will prepare technologies needed for future AI transformation from a mid- to long-term perspective. The Platform team will develop, build, and operate solutions and platforms for AI-based work environments, and the Commerce team will apply them to actual work and commercialize them to drive business expansion for external customers.
At the center of AX Center operations is PromptON, a corporate generative AI platform developed in-house by Kolon Benit. PromptON offers permission settings tailored to corporate environments and security controls to segment access by employee and is designed with internal information protection in mind. The AX Center plans to establish PromptON as a common AI foundation used across the group and push to apply AI across internal operations.
The AX Center will also run the Kolon Benit AI Alliance. This is a cooperative framework involving about 80 promising domestic corporations that advances efforts from AI technology discovery and verification to commercialization and market expansion in a linked manner. Through this framework, the AX Center will connect external AI technologies to business and, in conjunction with the internal standard AI foundation, broaden their scope of use.
Centering on PromptON, the AX Center plans to combine its accumulated internal AI utilization experience with the technologies of corporations in the AI Alliance and expand into an AX model applicable to external corporations. It will identify AI use cases tailored to industry and job characteristics, and refine them into commercially viable forms to advance execution-centered AX business in stages.
Director Song Jae-hyung will head the AX Center. Song has carried out digital transformation business strategy and execution in global consulting and the IT and electronics industries and has both business planning and on-site experience based on data and technology. Starting in 2026, the AX Center will drive organizational operations and business performance.
Song Jae-hyung, head of the Kolon Benit AX Center, said, "The AX Center is an execution organization to apply AI technology to actual work and business," and "We will operate it so that platforms, technology, and on-site application are connected in a single flow and lead to tangible results."