"By applying artificial intelligence (AI) to all product lines and services of Samsung Electronics, we will enable customers to enjoy truly meaningful AI experiences. We will become an AI companion in customers' daily lives and lead the "popularization of AI experiences.""
Ahead of the opening of CES 2026, the world's largest IT and home appliance exhibition in Las Vegas, Samsung Electronics held "The First Look" press conference on the 4th (local time), where President and CEO Roh Tae-Moon (head of the DX Division) said this. At the press conference, Samsung Electronics introduced its vision for an entertainment companion, home companion, and care companion under the theme "your AI daily companion," and unveiled new products that apply these concepts.
On this day, Roh presented four concrete execution strategies to achieve the goal: expanding customer choice through open collaboration and optimizing AI services by effectively combining on-device and cloud AI; strengthening AI interfaces such as SmartThings, One UI, and Now Brief to provide an integrated and consistent AI experience; and enhancing strong security based on Samsung Knox and AI trustworthiness.
Samsung Electronics introduced its "entertainment companion" vision, which enhances viewing by leveraging the latest AI and unparalleled display technologies to deliver not just convenience but "comfort." Yong Seok-woo, head of the Visual Display Business at Samsung Electronics (president), said, "Samsung Electronics has maintained the No. 1 position in the global TV market for 20 years since 2006," and added, "We will continue to lead the market based on our TV leadership."
Samsung Electronics demonstrated "Vision AI Companion," an AI platform dedicated to Samsung TVs that interacts with users, understands their needs, and offers assistance. With more advanced AI, Vision AI Companion better understands the context of users' questions and serves as an "entertainment companion" in their daily lives.
Samsung Electronics also unveiled a wide range of new products, including the world's first 130-inch Micro RGB TV. In 2026, Samsung Electronics plans to introduce Micro RGB TVs in various sizes, including 55, 65, 75, 85, and 100 inches.
Samsung Electronics introduced its "home companion" vision, aiming for the long-held goal in home appliances of "liberation from housework." Kim Cheol-gi, head of the DA Division at Samsung Electronics (executive vice president), said, "We will realize the 'home companion' vision through differentiated competitiveness, including Samsung Electronics' overwhelming consolidation ecosystem for AI appliances, form factors optimized for interaction with users through screens, cameras, and voice, and reliability that customers can trust and use for a long time."
Samsung Electronics' AI appliances provide services based on the SmartThings smart home platform. SmartThings is building a consolidation ecosystem with more than 430 million users and over 4,700 consolidated devices.
The 2026 Samsung Electronics AI appliance lineup, as a "home companion," will offer a variety of new features that help with household tasks such as diet, clothing care, and cleaning, supporting a better daily life for users. First, the 2026 Bespoke AI Family Hub refrigerator, which features optimal form factors across screen, camera, and voice, will be the first home appliance to be equipped with Google's latest AI model, Gemini, significantly expanding food recognition and delivering a differentiated experience for storing and managing ingredients. Samsung also said it will expand AI features to washing machines and cooking appliances.
Samsung Electronics also unveiled a vision to integrate AI across its ecosystem—from mobile to TVs and home appliances—to provide customers with a more advanced "intelligent" care experience.
Samsung Electronics introduced the integrated and personalized health management experience offered by Samsung Health. Using data accumulated through consolidated devices—such as users' sleep, nutrition, and physical activity—Samsung Health identifies potential signs of chronic disease. It provides exercise and sleep coaching for health management and suggests appropriate recipes based on ingredients in a linked refrigerator.
If abnormal signs are detected in a user, the plan is to link with the Zels platform so the user can receive professional consultations from a physician. The Zels platform enables medical staff to comprehensively assess a patient's condition and prescribe or recommend Digital Healthcare solutions, while also supporting real-time access to a patient's health status. Samsung Electronics also introduced, for the first time, brain health technology that detects cognitive decline by analyzing biosignals and behavior patterns—such as sleep logs, walking speed, and finger movements—through mobile and wearable devices.