Samsung Display said on the 4th that it will hold an exhibition for clients at CES 2026, the world's largest IT and home appliance show, in Las Vegas from the 6th to the 9th (local time), under the theme "an era of new experiences created together by AI and displays."
Samsung Display said it will showcase a range of organic light-emitting diode (OLED) concept products, including the "AI OLED bot," which could serve as a platform for communication between humans and artificial intelligence (AI), and present a blueprint for how Samsung Display's OLED technologies embedded in various IT devices such as tablets, laptops, and monitors can create synergies with AI in everyday life.
In the "AI edge vision station" space, Samsung Display will exhibit various forms of "edge devices" that have not been disclosed until now and unveil daily-life scenarios enabled when OLED is mounted on AI devices. The "AI OLED bot," equipped with a 13.4-inch OLED at face position, was developed as a small robot concept that can move freely within a designated space and communicate with users based on AI.
At this exhibition, it will be introduced as a robot assistant supporting students at universities, providing directions to classrooms and information such as professor profiles. Because it is equipped with a display, even in classroom environments where voice commands and speaker use are difficult, users can ask about assignment details or class cancellation plans and check the answers. Unlike LCD, OLED can be freely designed into curved, spherical, and circular shapes, allowing manufacturers' intentions or consumers' preferences to be reflected in diverse ways, such as a robot's face.
Samsung Display will offer scenario experiences tailored to usage environments—offices, business trips, and homes—showing how OLED elevates the utility of AI. In the exhibition space themed as an architecture office, visitors can confirm the strengths of Samsung Display OLED in color reproduction, shadow detail, luminance, and viewing angles. In a digital design environment using AI, employees share various design drawings, material samples, and colors on screen, and in these moments OLED plays the role of conveying the designer's concepts and designs without distortion.
Samsung Display will present a wide range of OLED solutions installed in AI appliances in step with the AI era. It will unveil ultra-thin OLED structures used in lightweight AI laptops that boost work efficiency and quantum dot (QD)-OLED for AI TVs.
Samsung Display will also exhibit in-vehicle OLED solutions. These include the "Flexible L," which bends flexibly to fit the driver's and passenger's sides; a 13.8-inch PID OLED designed so the front passenger can enjoy content; and an OLED tail lamp that effectively communicates forward traffic conditions, vehicle status, and other driving-related visual information to vehicles behind.
Samsung Display has also prepared attractions that vividly demonstrate the durability of OLED. In the "robot basketball" zone, 18 foldable panels are attached to the hoop's backboard to display a target image, and a robot arm repeatedly throws basketballs at the target to conduct an impact test on the foldable panels. There is also an exhibit comparing durability with competing products by dropping a steel ball from a height of about 30 cm onto a foldable panel.