Naver took the top spot last year with a search share of more than 60%.
According to market research firm "Internet Trend" on the 4th, Naver's domestic search share last year averaged 62.86%. That was up 4.72 percentage points (p) from the 2024 search share of 58.14%. It is the first time in three years that Naver's share topped 60% since it reached 61.2% in 2022.
Next, Google posted a 29.55% share, down 3.45% from the same period a year earlier. Microsoft (MS) search engine Bing followed in third at 3.12%, a slight rise from 2.91% a year earlier, while Daum ranked fourth at 2.94%, a slight decline from 3.72% a year earlier. Other search sites such as Zum and Yahoo failed to surpass a 1% share.
Industry watchers said Naver's search touchpoints increased in step with the "AI Briefing" artificial intelligence (AI) search the company launched last year.