LG Uplus said on the 4th that daily active users (DAU) rose about 25% after the launch of the integrated app "U+one." The company said usage increased because it offers diverse services in a single app and is equipped with Conversational AI to boost customer convenience.
Unveiled in Oct. last year, "U+one" is an app that integrates services previously split between the customer center and membership. LG Uplus planned U+one to reflect its new brand philosophy, "Simply. U+," which aims to remove complex steps that cause customer inconvenience and complaints and provide an easy, customer-centered experience.
An analysis of user data after the U+one launch showed that daily active users (DAU) increased about 25% compared with users of the existing customer center app "Your Uplus." In particular, time spent in the app by U+one customers rose about 21% from before. The company said this means customers who visited U+one stayed longer while using the app's diverse services, indicating the integrated app provides practical convenience.
Looking specifically at how customers use the app, the "Benefits" section, where users can check membership perks, showed the highest usage rate. It was followed by △ "CS," for checking bills and basic inquiries △ "Store," for subscribing to telecom products and purchasing devices △ the "AI search" function, which allows users to search for needed information.
Going forward, LG Uplus plans to expand U+one's service areas beyond telecom to everyday life, commerce, content, and subscriptions, evolving it from a simple telecom service-processing app into one that supports the entire telecom journey.
Kim Wone-kee, head of the Digital CX Tribe Lead at LG Uplus, said, "U+one is an app that reorganized the telecom usage process around the functions customers use most," adding, "We will continue to reflect customer usage flows and deliver a simpler and more convenient digital experience."