An exterior view of the Resorts World hotel in Las Vegas, United States, where the world's largest electronics show CES 2026 takes place, with a Samsung Electronics CES 2026 outdoor ad./Courtesy of Samsung Electronics

Samsung Electronics and LG Electronics are making their presence known in Las Vegas through outdoor ads three days before the opening of CES 2026, the world's largest home appliance show.

Samsung Electronics has been running outdoor ads at the ResortWorld Las Vagas since the 3rd (local time). Samsung Electronics will set up a dedicated exhibition hall at CES 2026 and hold The First Look 2026 for three days from the 4th to the 7th (local time). Under the theme "Your companion to AI living," Samsung Electronics plans to run a variety of programs, including exhibitions, a press conference, and a technology forum.

SEOUL (News1) = LG Electronics says it welcomes global visitors at the Las Vegas Convention Center (LVCC) on the 6th (local time), where the world's largest home appliance and IT show CES 2026 takes place, with an ad carrying the message "Innovation in tune with you" driven by empathic intelligence. (Provided by LG Electronics. Resale and DB prohibited) Jan. 4, 2026/News1./Courtesy of LG Electronics

LG Electronics installed large ads at key entrances to the Las Vegas Convention Center (LVCC) from the 6th to the 9th. The company will welcome visitors from around the world with ads carrying the message "Innovation in tune with you." At this venue, LG Electronics will run a 2,044-square-meter booth, putting the evolution of "AI" front and center.

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