President and CEO Lee Cheong of Samsung Display said, "It is time to firmly prove the title of No. 1 in the industry with execution and results."
On Jan. 2, Lee, in a message to employees marking the new year of 2026, projected that new challenges will unfold, including mass production of 8.6-generation IT organic light-emitting diodes (OLED), growth in the foldable market, and the emergence of artificial intelligence (AI) devices, and stated accordingly.
Looking back on last year, Lee said, "In the midst of rapid changes in the industrial environment and fierce competition, repeating what we have done so far can never be the answer."
Lee added, "To prove we are firmly No. 1, we must earn customers' trust in every area and strengthen our technology leadership," and said, "Let's strengthen our advantages and boldly reorganize what needs improvement to take on new challenges."
Lee said, "It is not the big fish that eats the small fish, but the fast fish that eats the slow fish," and added, "In the new year as well, let's run strongly in the Year of the Red Horse so that we become an overwhelming Samsung Display through the core keywords of execution, customer, and technology—'A (Action), C (Customer), E (Excellence).'"