Roh Tae-Moon, president and CEO of Samsung Electronics (head of the DX institutional sector), said on the 2nd, "We must organically integrate artificial intelligence (AI) technology into every device and the service ecosystem of the DX institutional sector to deliver the best experience to customers."
Roh told employees in a New Year's address posted internally that "we should leap forward as a leading company driving the AI transition," adding the same. On AX (AI transition), he said it is "not a simple tool but a process that fundamentally changes our thinking and work processes," and added, "Let's innovate not only how we work but also how we think by using AI, and raise our execution speed and productivity."
He added, "Our technological capabilities and preemptive risk management competence can be a powerful weapon that turns crisis into opportunity," and said, "Let's secure market leadership with overwhelming product strength and crisis response."
He said that overall market uncertainty is expected in the new year as well, requiring flexible responses. Roh said, "We must sense market changes in real time and respond nimbly and flexibly across all management activities," adding, "Let's establish a culture that encourages swift execution and bold challenges."
Roh said, "Compliance is a principle that both the company and employees must uphold," and proposed, "Let's build an unwavering culture of compliance for a sustainable future."
Lastly, Roh emphasized, "Through AX, let's fundamentally change the way we work and proactively prepare for the future to make 2026 a year of another leap forward."
Samsung Electronics announced on the day separate New Year's addresses by Roh and Vice Chairman and CEO Jun Young-hyun (head of the DS institutional sector), considering that the business nature of the DS institutional sector and the DX institutional sector differs from each other.