With more people looking for new relationships in the new year, activity on dating apps is also more active at the start of the year.
Dating app Tinder on Jan. 2 released data on the early-year "dating peak season" for the new year. An analysis of user data from Jan. 1 to Feb. 14 last year found a clear increase in user activity during this period compared with the annual average.
In particular, on "Dating Sunday," known as the day when people who resolve to find a new relationship in the new year put it into action, key metrics such as swipes, messages, and matches increased across the board.
On Jan. 5, last year's Dating Sunday, swipe activity rose about 13% from the annual average, and the volume of messages sent between users and the number of "likes" each increased by more than 10%. On the same day, the number of conversations between users increased about 7%, and the average number of matches rose about 6%, with 380 matches per second, it was found. That is about 10% higher than the annual average. Users' response times also sped up by an average of 2 hours and 25 minutes from the previous year.
The dating peak season refers to the period from Jan. 1 to Valentine's Day on Feb. 14. During that period last year on Tinder, the average daily number of messages sent was about 10 million more than the annual average, and the number of "likes" increased by 40 million.
A Tinder official said, "The period around the start of the year and around Valentine's Day is when user demand for forming new relationships increases, and that shows up in actual activity metrics."