On Jan. 2, SK Broadband President Kim Seong-su used a New Year's message to emphasize strengthening customer trust and pushing artificial intelligence (AI) and digital innovation as this year's management strategy. Kim said, "Let's redesign all products and work processes from the customer's perspective to restore trust and firmly secure qualitative growth."
Citing achievements such as SK Broadband recapturing the No. 1 market share and maintaining the No. 1 dedicated line sales growth rate despite last year's difficult market conditions, he offered encouragement to employees.
This year, the company plans to practically apply AI to core services and customer touchpoints to surpass the limits of the market. Kim urged, "While keeping to the basics through cross-department collaboration and voluntary challenges, let's prevent failures and security incidents."
He also pledged, "We will listen to voices from the field and provide active support," and added, "Let's achieve growth like a red horse."