As competition heats up around the "micro RGB TV," which has emerged as next-generation premium TV technology, Samsung Electronics will unveil a 130-inch ultra-large micro RGB TV as its flagship at CES 2026. With RGB TVs emerging as the next battleground in displays, Samsung Electronics plans to put the most technically challenging 130-inch model at the forefront to showcase the technology standard for the premium TV market.

Product image of Samsung Electronics' micro RGB TV, slated to debut at CES 2026./Courtesy of News1

According to the industry on the 31st, Samsung Electronics will debut a 130-inch micro RGB TV at the La Tour exhibition hall at Wynn Las Vegas in the United States, where "The First Look," a media event held before the opening of CES 2026 in January, will take place.

The product is a micro RGB TV that uses ultra-small red, green and blue (RGB) LEDs sized at 100 micrometers (µm) or less as a backlight source. Compared with existing mini RGB TVs (100–500 µm), it further reduces the size of the LED elements and places the light sources that make up the screen more densely. By applying a structure that independently controls each RGB light source, it increases freedom in color expression and contrast control compared with conventional LCD TVs that use a single white LED.

RGB TVs replace the white LED backlight of conventional LCD TVs with separately controlled red, green and blue (RGB) light sources, and are regarded as next-generation premium technology because they can boost both color reproduction and brightness. However, because the RGB light sources must be precisely controlled, the technical difficulty is high, and there are limits to scaling up to large sizes. With recent improvements in large-panel productivity and advances in artificial intelligence (AI)-based picture enhancement, analysts say the RGB approach, once considered experimental, has entered the commercialization stage.

Captured image from the CES 2026 teaser video./Courtesy of Samsung Electronics

The 130-inch micro RGB that Samsung Electronics is unveiling serves largely as a symbolic reference model to show the upper limit of what the technology can deliver. As screen size grows, issues such as uneven light distribution or color shift are more likely to occur, and thermal management becomes significantly more challenging. For this reason, the industry views the very achievement of 130 inches as a key indicator of technical prowess. On the picture-quality front, it applies the "Micro RGB Engine Pro." It precisely controls RGB light sources by scene to automatically adjust color and brightness, and enhances the clarity of low-resolution video through AI picture processing based on a high-performance Neural Processing Unit (NPU).

The industry sees 2026 as the inaugural year of micro RGB TV competition. As the global TV market enters a growth plateau, manufacturers are putting forward the RGB approach, which can deliver one step higher picture quality than existing LCD TVs, as a new premium strategy. In this trend, LG Electronics is also putting its RGB TV strategy front and center. LG Electronics plans to unveil its first micro RGB TV, "LG Micro RGB Evo," at CES 2026.

Chinese companies are also moving quickly. TCL and Hisense are entering the RGB TV market with products based on mini RGB, which is relatively less technically demanding. Their strategy is to rapidly expand the market's scope with ultra-large screens and price competitiveness as weapons. It is an approach focused on "expansion" and "popularization" in the RGB TV market.

An industry official said, "Samsung Electronics has effectively presented the upper limit of RGB TV technology first through the 130-inch micro RGB," and added, "Amid the push by Chinese makers to scale up mini RGB, this appears to be a strategy to set the premium market standard with micro-level precision technology."

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