Samsung Electronics will unveil its "Brain Health" service for the first time at CES 2026, the world's largest IT trade show, to be held in Las Vegas in January next year. The core is to analyze voice, gait, and sleep data collected in daily life to detect early signs of dementia and notify guardians in emergencies.
According to the industry on the 30th, Samsung Electronics plans to set up an experience zone featuring the Brain Health service at the La Tour exhibition hall in the Wynn Las Vegas, where "The First Look," a media event ahead of the CES 2026 opening in January next year, will be held. Visitors will be able to see how mobile and wearable devices collect lifestyle pattern data and how that data is linked to and analyzed by the service.
Brain Health continuously collects and analyzes daily data such as changes in the user's voice, gait patterns, and sleep status through smartphones and wearables to detect changes in cognitive function. Based on this, it identifies declining cognitive ability or early signs of dementia at an early stage and guides preventive measures. Samsung Electronics has effectively completed in-house development of the service and is known to be conducting clinical validation in collaboration with medical institutions.
It goes beyond diagnosis to include improvement and prevention features. After the service evaluates the user's condition, it will include functions that help enhance cognitive ability, such as proposing personalized brain training programs. The company said it aims for a "continuous healthcare" model that covers everything from daily management to prevention and improvement.
Security will also be strengthened. Because large amounts of sensitive personal data are collected, the company will apply Samsung Knox, its security platform, to raise the level of protection. The plan is to mitigate security vulnerabilities by managing data locally on the device without connecting to external networks or the cloud.
Samsung Electronics plans to expand Brain Health across mobile and wearables to advance its healthcare services and strengthen a wearable-centered, data-driven health management ecosystem. Currently, centered on the Samsung Health app, it provides personalized services that manage exercise, sleep, diet, and cardiovascular health by linking with wearables such as Galaxy Watch and Ring.
A source familiar with Samsung Electronics said, "Brain Health is a service that has entered the final stages of development," adding, "Specific release timing and applicable applications are under review, but we plan to put it at the forefront as we advance healthcare functions."
Samsung Electronics is speeding up the advancement of its healthcare services. In July, it disclosed the acquisition of the U.S. Digital Healthcare company JELLS and declared its entry into the U.S. connected care market. Analysts say its strategy to expand its healthcare business—centered on linking wearables, software, and medical services—will become more concrete with Brain Health.