Samsung Electronics will unveil its Brain Health service for the first time at CES 2026, the world's largest IT trade show to be held in Las Vegas in January next year, which can detect a user's cognitive decline in advance. The core is to analyze everyday voice, gait, and sleep data to capture early signs of dementia and to alert a guardian in an emergency.
According to the industry on the 30th, Samsung Electronics plans to set up an experience zone applying the Brain Health service at La Tour at Wynn Las Vegas, where The First Look, a media event ahead of the CES 2026 opening in January next year, will be held. Visitors will be able to see how mobile and wearable devices collect lifestyle pattern data and how that data is linked to and analyzed by the service.
Brain Health continuously collects and analyzes everyday data such as changes in a user's voice, gait patterns, and sleep status through smartphones and wearable devices to detect changes in cognitive function. Based on this, it identifies cognitive decline or early signs of dementia at an early stage and guides preventive measures. Samsung Electronics has effectively completed in-house development of the service and is said to be conducting clinical validation in collaboration with medical institutions.
It goes beyond diagnosis to include improvement and prevention functions. After the service assesses a user's condition, it will include features that help enhance cognitive abilities, such as proposing a customized brain training program. The company said it aims for a "continuous healthcare" model that covers everything from daily management to prevention and improvement.
Security will also be strengthened. Because large volumes of sensitive personal data are collected, the company will apply Samsung Knox, Samsung's security platform, to raise the level of protection. The plan is to address security vulnerabilities by managing data on the device itself without connecting to external networks or the cloud.
Samsung Electronics' strategy is to expand Brain Health across mobile and wearables to advance its healthcare services and strengthen a wearable-centered, data-based health management ecosystem. Currently, it offers personalized services that manage exercise, sleep, diet, and cardiovascular health by linking wearable devices such as Galaxy Watch and Ring with the Samsung Health app.
A source familiar with Samsung Electronics said, "Brain Health is a service entering its final stage of development," adding, "Specific launch timing and applicable applications are under review, but we plan to put it at the forefront as we advance healthcare features."
Samsung Electronics is accelerating the advancement of its healthcare services. In July, it announced the acquisition of U.S. Digital Healthcare company Zelis and declared its entry into the U.S. "connected care" market. Analysts say its strategy to expand its healthcare business—centered on linking wearables, software, and medical services—will become more concrete with Brain Health.